The Value of Using An Agent

using agentWe have put together an extensive list of 30 reasons why you should use a real estate agent when selling your house:

  1. The number one reason why you should use a real estate agent is that the Multiple Listing Service provides exposure to literally thousands of people through real estate agents; the efforts of a “For Sale By Owner” cannot compare with the exposure the listing will have on MLS.
  2. The Internet. The Canadian Real Estate Association’s web site, www.mls.ca, has been a major player in marketing MLS properties since day one and its presence is growing by leaps and bounds. We also market homes in separate websites that we have set up for each real estate agent in our team. RE/MAX has its own site as well where all RE/MAX listings are posted (www.remax.ca). 
  3. Real estate offices have secretarial assistance during peak hours and message answering and paging devices during peak hours. At the Eximus Real Estate Team, we have our own office assistants. This means that we will be available at all times to handle inquiries, set up showings, set a variety of marketing strategies into actions, and much more. Any time a private seller is away from their home, their home is off of the market. For a full description of all the tasks we will do for you, see Exceptional Service for You.
  4. A seller selling privately can expect to put in a minimum of 80 hours “work” into the project. This does not account for other out of pocket expenditures such as marketing and a lawn sign. Selling a home can be extremely stressful.
  5. A real estate agent must adhere to a rigorous code of ethics. A direct buyer or seller is not so constrained. Purchasers want the protection a real estate agent can offer.
  6. By use of a comparative market analysis, a salesperson can help a seller choose the right price to ask. While some sellers ask too little, others ask too much. Once a house sits unsold for too long, it becomes stale. Often a seller is forced to reduce the price and may have to accept less money for their home than they would have received had they started at the right price originally.
  7. A property depreciates the longer that it is on the market for. The first two or three weeks are a crucial time period. Many owners fail to take advantage of this excitement by limiting the market to their own contacts and advertising.
  8. Market value is influenced by perceived value just as much as by the concrete statistics. Real estate agents are able to offer suggestions about how to improve a home’s “showability” which can increase that value.
  9. Much of a real estate company’s business comes from corporate or personal referrals. This market is unavailable to private sellers.
  10. Out of town buyers seldom have time or knowledge to deal directly with owners, but they do contact sales representatives through relocation systems.
  11. The best buyers work with real estate agents. People who have been transferred from out of town, have their home for sale, or have sold their home all work with sales representatives.
  12. Other homeowners who have already listed their homes usually purchase through the company with which their own home is listed.
  13. Real estate agents are capable of qualifying prospects so that only those who qualify to buy the home are introduced to it. This eliminates most “lookers” and non-serious purchasers, and saves you a lot of time and falsely “getting your hopes up.”
  14. Real estate agents screen all prospects and accompany all potential buyers through the property. There is less chance that strangers who may have activities in mind other that of buying a house will come, and it makes opening your home to the public safer in general.
  15. Showing your home becomes much less of a headache. You get advanced notice of appointments and you are not required to be home.
  16. Private showings eliminate the possibility of a personality conflict between seller and purchaser.
  17. Demonstrating property is an art.  It takes skill and judgment in order to properly evaluate each home. It is the real estate agent’s job to recognize and demonstrate the home’s strong points and its features.
  18. A real estate agent can select the best route to a showing and point out comparable properties that will assure that the property is shown in the best light possible.
  19. Virtually every buyer has objections that sales representatives are trained to handle. A private seller is more emotionally involved and may be less equipped to alleviate these concerns.
  20. Private sales attract bargain hunters. Any time a buyer does not buy from a store or through a salesperson, they expect to pay less. In effect, they expect to save the commissions or profits that would normally go to the sales-person or store owner. Why should someone do all the work a sales representative would normally do and still pay the full price? For example, if the seller is trying to save about seven percent commission and the buyer is trying to save seven percent, now they are 12 percent apart.
  21. Not all buyers will come out and say what is bothering them, particularly in front of the seller. A real estate professional is trained to smoke these out and handle them professionally.
  22. Real estate professionals are trained to follow-up on all leads, inquiries, and showings. Such follow-up is normally expected and does not have a detrimental effect on a seller’s bargaining position, while a private seller doing follow-up can seem desperate.
  23. In real estate, the offers are in writing and irrevocable. Private buyers often give verbal offers and then revoke them.
  24. Real estate agents are trained to negotiate better than a seller can on their own behalf.
  25. A real estate agent is aware of many different ways to finance a purchase and often have reliable financing contacts, while a private seller does not normally assist in finding suitable financing.
  26. A real estate agent can help eliminate red tape and keep legal costs to a minimum. If you are not using a real estate agent to draw up your contracts and collect other legal documents, a lawyer will have to do it for you and they will charge you accordingly.
  27. Real estate agents stay involved with the deal until the transaction is closed.
  28. A buyer will be more comfortable when a seller uses a real estate agent because the buyer knows that although a seller may leave town, the real estate agent will be there to help out with all the steps during the sale completion and closing process.
  29. From a buyer’s perspective, a licensed real estate representative is more credible than an owner who will have their own biases.
  30. A real estate agent is trained and experienced to ensure that all important steps in the sales process are complete and properly conducted, which significantly reduces the possibility of legal issues arising later.